To be the leader in quality, value, availability and service for select material handling products and attachments in the Americas.
Remain a profitable market-leading enterprise that builds and delivers robust products and attachments for material handling applications within the industrial, construction, rental and agricultural markets.
Encouragement for individual initiative, challenge, growth and risk-taking
Superior availability, value and customer service
Value diversity in thinking, experience, education and team selection
Committed to meet and comply with regulatory and other legal requirements
Balance opportunities with risks & returns for owners, suppliers, customers and employees
Unquestioned integrity and honesty in all practices
Innovation and creativity in decision making and problem-solving
Commitment to Quality and Improvement